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2027

Toy of the Year Awards (TOTY)

United States

Organised by The Toy Foundation / The Toy Association

An annual toy and game programme using industry nominations, professional shortlisting and the applicable voting processes.

Official websiteDiscuss this programme

Eligibility and scope

Who and what may enter

2027 products must have launched within the preceding two years and be available at US retail by 2026-11-01. Crowdfunded projects must have completed funding by 2026-06-01. Applicants must own or license the intellectual property; finalists may need safety-test documentation.

Limits and exclusions

The entry must meet the selected edition, category, eligibility and intellectual-property requirements.

Dates and milestones

Winners announced and ceremony

2027-02-19

Programme / applicable categoryPrecision: dayOfficial source

Official fees

Amounts retain the official currency and recorded conditions. Entry, progression, award packages and optional items are distinct. Ruinuo’s advisory fees are agreed separately.

entryRequired when applicable

2027 Nomination fee

Quote / amount not published

Tax follows official checkout rules

Confirm by official nomination category and submission system; charity-event sponsorship is not an entry fee

Official fee source

Materials and samples

Entry materials

  • US retail availability and launch date
  • Product explanation and evidence against category criteria
  • Intellectual-property licence
  • Safety-test reports requested after shortlisting
Official entry instructions

Samples depend on category or progression

Confirm the applicable stage, quantity, specification, receiving address and route before dispatch. Use the current official notice; an organiser’s office address is not automatically a sample warehouse.

Sample instructions 1

Sample instructions 2

Quantity and specification
No uniform public quantity or specification is stated; confirm by category and formal notice.
Delivery
Use the current official notice for address, receiving period and parcel labels; do not dispatch directly to the organiser's office.
Costs and responsibilities
The reviewed public rules do not fully assign freight, import tax, insurance and return costs. Confirm responsibilities with organiser and carrier before shipping; these are not assumed free or included in entry.
Return and retention
The reviewed rules do not fully explain return, retention or disposal. Confirm whether return is available, collection deadlines and costs before dispatch.
Full underlying research note (Chinese)

寄样要求：按提名类别和官方通知确认实物要求

适用阶段：2027提名资料与后续评审安排分别核对。已查提名公告未完整列出所有类别的统一寄样规则。

数量与规格：公开规则未列统一数量或规格；按所选类别和正式通知核对。

交付时间与地点：收件地址、接收时间和包裹标签，以本届官方通知为准；不要直接寄往主办方办公地址。

费用由谁承担：已查公开规则没有完整列明运费、进口税费、保险和退样费用由谁承担。寄送前需向主办方及承运方确认，不把这些支出视为免费或已含在报名费中。

退样与处置：已查公开规则未完整说明退样、留存或销毁安排。寄送前先确认是否退还、领取期限及相关费用。

适用范围：2027届及所列现行官方规则；后续届次重新核对。

Assessment and recognition

How entries are assessed

The nomination committee considers innovation, design quality, play value and market performance. Categories, consumer choice and overall awards follow their respective selection procedures.

Recognition and permitted use

Finalists or winners may use the relevant title, certificate and communications materials under the organiser's permission.

Official sources and verification

This is an independently maintained reference record. The organiser’s current rules govern eligibility, deadlines, charges and the award decision. The review date describes source verification, not a new publication of organiser rules.

Official reference 1toyfoundation.orgReviewed 2026-10-15Official reference 2toyfoundation.orgReviewed 2026-10-15
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