Opening announced

2027

Great Taste

United Kingdom

Organised by Guild of Fine Food

A food and drink award focused on the product’s taste. Products are judged individually and may receive one, two or three stars.

Eligibility and scope

Who and what may enter

Each flavour requires its own entry and each product uses one official category. Check the exclusions before entry.

Limits and exclusions

Exclusions include vitamins and supplements, food for babies or children, fresh fruit and vegetables, certain pre-stuffed poultry products, baking or meal kits, and takeaway or delivered meals. See the full official terms.

Dates and milestones

Entry Deadline

2027-01-26; may close earlier if capacity is reached

Programme / applicable categoryPrecision: dayOfficial source

Entrant results and feedback

2027-07-27 10:00 BST

10:00 · Europe/London

Programme / applicable categoryPrecision: minuteOfficial source

Public results

2027-07-27 14:00 BST

14:00 · Europe/London

Programme / applicable categoryPrecision: minuteOfficial source

Official fees

Amounts retain the official currency and recorded conditions. Entry, progression, award packages and optional items are distinct. Ruinuo’s advisory fees are agreed separately.

entryRequired when applicable

Member small business Per product

51 GBP

Excludes VAT

Member; turnover below GBP 1 million

Official fee source
entryRequired when applicable

Member medium business Per product

82 GBP

Excludes VAT

Member; turnover GBP 1–5 million

Official fee source
entryRequired when applicable

Member large business Per product

129 GBP

Excludes VAT

Member; turnover above GBP 5 million

Official fee source
entryRequired when applicable

Non-member small business Per product

81 GBP

Excludes VAT

Non-member; turnover below GBP 1 million

Official fee source
entryRequired when applicable

Non-member medium business Per product

127 GBP

Excludes VAT

Non-member; turnover GBP 1–5 million

Official fee source
entryRequired when applicable

Non-member large business Per product

179 GBP

Excludes VAT

Non-member; turnover above GBP 5 million

Official fee source
entryRequired when applicable

Supermarket own-label Per product

320 GBP

Excludes VAT

Supermarket own-label product

Official fee source

Materials and samples

Entry materials

  • Company registration and membership status
  • Turnover band
  • Product name, ingredients, storage and preparation
  • Official category
  • Entry and payment records
Official entry instructions

Physical samples required

Confirm the applicable stage, quantity, specification, receiving address and route before dispatch. Use the current official notice; an organiser’s office address is not automatically a sample warehouse.

Sample instructions 1

Quantity and specification
Confirm quantity, pack specification, storage temperature and shelf life by category and sample email; one quantity does not cover every food.
Delivery
2027 tasting runs February–May. The location and arrival date follow official email; allow transport and clearance time.
Costs and responsibilities
The reviewed public rules do not fully assign freight, import tax, insurance and return costs. Confirm responsibilities with organiser and carrier before shipping; these are not assumed free or included in entry.
Return and retention
The reviewed rules do not fully explain return, retention or disposal. Confirm whether return is available, collection deadlines and costs before dispatch.
Full underlying research note (Chinese)

寄样要求:需要品鉴样品,按官方邮件分批寄送

适用阶段:先完成2027报名及付款,再按官方分配的品鉴批次送样;不要提前自行寄送。

数量与规格:数量、包装规格、保存温度与保质期按具体品类和寄样邮件核对,不用同一份数覆盖全部食品。

交付时间与地点:2027品鉴安排在2—5月,具体收件地点与到样日期随官方邮件通知;应预留运输及清关时间。

费用由谁承担:已查公开规则没有完整列明运费、进口税费、保险和退样费用由谁承担。寄送前需向主办方及承运方确认,不把这些支出视为免费或已含在报名费中。

退样与处置:已查公开规则未完整说明退样、留存或销毁安排。寄送前先确认是否退还、领取期限及相关费用。

适用范围:2027届及所列现行官方规则;后续届次重新核对。

Assessment and recognition

How entries are assessed

Chefs, buyers, food writers and retail specialists taste products on their individual merits. One, two and three stars represent distinct levels.

Recognition and permitted use

All entered products receive judging feedback. Winners may use the corresponding licensed star mark and certificate and enter the official results directory.

Official sources and verification

This is an independently maintained reference record. The organiser’s current rules govern eligibility, deadlines, charges and the award decision. The review date describes source verification, not a new publication of organiser rules.

Read our data policy

AWARDS ADVISORY

Review this programme for your product

Share the product, target programme and timing. We will define the checks and support the project requires.

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